Monday, September 13, 2010


I recently stumbled upon this video about the Viberg Boot company produced by Inventory Magazine's "Inventory Films". It is about a year old so I'm surprised I haven't seen more coverage, but, as one would expect from Inventory, it is still a beautifully shot piece about a company with an authentic past.  Inventory's description does a fine job framing up the company:
"Nestled in the heart of downtown Victoria, B.C. is Viberg Boot. Home to three generations of master craftsmen, the Viberg tradition involves making the best quality leather boots available. While they've traditionally made footwear for logging and labouring, the family owned & operated company is now finding success in lifestyle markets halfway around the world in Japan, Hong Kong, Taiwan and the UK. 
Like Orvis, Carhartt and even L.L Bean, Viberg is riding the wave of the 'American Trad' resurgence while never jeopardizing functionality; going so far as highlighting an entire line of boots under the title "Safety Boots".  At a time when Heritage stories are often equal parts romanticized fiction and approximations of truth, I'm finding that down and dirty authenticity is rare, so I applaud Viberg for their complete lack of pretense.

Notable models in their current range include The Packer, and The Foreman (pictured below) both of which could accommodate a pair of office slacks for those lucky few who need to seamlessly transition between the boardroom and the hunting lodge.

Be sure to check out both Inventory Magazine and the Viberg brand after checking out the video.  - M

The Packer

The Foreman

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