Wednesday, October 13, 2010


Count on the Italians to find any excuse to inject food into fashion.

In this interactive booklet, which I found buried deep in, Kean Etro illustrates how to inflict some DIY distress on a crisp white dress shirt using coffee, blueberries and salt. I'm not even sure when this came out but I just unearthed it and it made me smile...and curious about how acceptable it would be to sport a blueberry stained button down.

The original is in Flash so I can't embed it here, but fortunately I have enough patience to copy screen shots into this post.  For a the full set of scrollable images look after the jump, to see it in it's original page-flipping format visit the site. - M

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